Unlock content that clicks with your avatar

Steven Yen
August 13, 2024

Creating killer content isn't about what you like—it's about what your readers crave.

Think of each piece you write as a juicy burger at a backyard BBQ—everyone should want a bite.

Now, the secret sauce?

Understanding your audience down to their last pickle.

What ticks their timer?

What flips their burger?

Once you've dialed into their world, the content practically writes itself.

It’s like reading their mind, but less creepy and way more useful.

Start with their pains, pleasures, and fears.

Are they struggling with time management?

Or maybe they're chasing the thrill of starting a new hobby.

This isn’t just guesswork.

It’s about getting into their sneakers and walking a mile or ten.

Next step—speak their language.

If they say "cool beans."

Guess what?

So do you.

It's like mirroring their body language, but in words.

And don't just talk AT them; chat WITH them.

Conversation is a two-way street, even in emails.

Keep it fun, light, and super relatable.

No one likes a lecture unless they've specifically signed up for one, and even then, it’s a maybe.

Here’s a pro tip: throw in some stories.

People love stories.

They stick like gum under a school desk—hard to forget and always a surprise when you find them.

Ready to start resonating like never before?

Give your readers what they crave!

Rooting for you,
Steven