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Hey it’s Steven,
Wouldn’t it be nice if every time you go fishing, you know the specific spots where the fish will go feed during certain times of the day?
You’ll be able to position your boat and cast your line precisely where and when the fish are most likely to bite.
A micro-moment is the moment when people turn to a device to act on a need to learn something, do something, discover something, watch something, or buy something.
By understanding when and how your personas experience these micro-moments, you can engage potential customers exactly when their intent to purchase or interact is at its peak.
Use your digital content as the fishing line, and use it to reel in those potential customers who are ready to buy.
This strategic alignment of your content creation with their buying micro-moment will make converting leads into sales feel like fishing in a barrel.
Rooting for you,
Steven