- How to Grow your Business
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- Too many leads, too few sales?
Hey It’s Steven,
Many small business owners think more leads automatically mean more revenue.
They tried to gather as many emails or contacts as possible, hoping it would translate into sales.
Imagine a gardener, planting seeds randomly without considering the type of plant or the conditions they need to grow.
On the other side of the field, a different gardener carefully prepared the soil, choosing the right seeds based on the climate and soil type, and nurturing them with the right amount of sunlight and water.
In harvest time, which gardener will yield a more bountiful harvest?
Lead generation is about capturing information from potential customers.
Creating demand is about cultivating a desire for your product or service.
Demand creation focuses on building brand value and deep engagement, influencing not just any customers, but the right customers.
It’s about making your target audience feel they aren’t just purchasing a product or service, but solving a crucial problem or enhancing their lifestyle in a meaningful way.
Creating demand ensures that your efforts resonate deeply with your targeted audience, leading to more meaningful engagements and, ultimately, loyal customers.
Rooting for you,
Steven