Where are the "good" leads?

In the realm of lead generation, there are two types of coaches and consultants: lead chasers and trusted advisors.

Lead chasers put on dog and pony shows, hoping to lure in the “good” leads.

While trusted advisors attract leads that seek deep, meaningful solutions.

Steven here.

Imagine you're a tailor in a town where everyone wears ill-fitting clothes but doesn't realize it.

They've grown accustomed to the discomfort, assuming it's just how things are.

One day, you set up a mirror on a busy street, inviting passersby to look at their true selves.

For the first time, they see the mismatch, the gaps, the potential for a better fit.

You’re not just selling clothes; you're offering a new way of seeing themselves.

Just like the tailor, your role is to hold up a mirror to your potential clients, showing them the gaps in their business strategy that they've been too busy to notice.

Start seeing yourself as a solution to a problem THEY DON’T EVEN KNOW THEY HAVE yet.

Your insights and services become the perfect fit they didn't even know they were looking for.

Position yourself as an indispensable partner in their success, and you’ll never run out of “good” leads.

Rooting for you,
Steven

Check out our latest case study on how Tom did 52 sales @$900 each ($43,000) in 96 Hours!