Forget everything but this one thing

Author

Steven Yen
August 02, 2024

Ever felt like you're juggling ten plates and they're all about to crash? 

You're not alone. Locking down social media updates, blog posts, emails—it’s enough to make your head spin! 

Here’s the thing: You can toss most of those plates aside. 

Focus on this:  creating insights. 

Yep, just that. 

It's like the Swiss army knife of content marketing.

Get this right, and watch your engagement shoot up.

Meanwhile, everything else starts to align like magic. 

Insights cut through the noise. 

They offer your audience a fresh perspective, a moment of clarity in their sea of confusion.

When you provide insight, you’re not just sharing information—you’re delivering value. 

You’re showing your audience that you understand their struggles and can offer a unique solution. 

This builds trust and positions you as a thought leader.

Three Uncommon Tips to Create Insightful Content

  1. Leverage Contrarian Perspectives:

    Challenge commonly held beliefs or industry norms.

    Present a counterintuitive view that provokes thought and encourages your audience to see things differently.

    This not only grabs attention but also establishes you as a forward-thinker.

  2. Use Analogies from Unrelated Fields:

    Draw comparisons between your industry and completely unrelated fields.

    This fresh angle can make complex ideas more relatable and understandable, sparking those "aha" moments in your audience.

  3. Highlight Unseen Trends:

    Look for patterns and trends that are not immediately obvious to your audience.

    Use data and real-world examples to illustrate these trends, helping your audience see the bigger picture and anticipate future developments.

By focusing on creating insights, you’re not just participating in the conversation—you’re leading it.

So, start now. Share insights that matter, and watch as your content transforms from just another update to a must-read revelation.

Rooting for you,
Steven