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- Forget Clicks, Slash Your Costs
Forget Clicks, Slash Your Costs
Ever get sucked into those tempting vanity stats?
Clicks, likes, open rates...
Sure, they look shiny.
But here’s the deal—Cost Per Acquisition (CPA) is where it’s at.
It’s Steven dropping by.
Seeing those high open rates can make any marketer feel like walking on cloud nine.
But ask yourself: is it padding your wallet or just your ego?
Low CPA fills both, my friend.
Think about it.
If you only chase pretty numbers, you're like a chef who’s all about the garnish but never cares about the taste.
Makes no sense.
Now, let’s flip the script.
Reduce your CPA, and watch your profits beef up.
More money, less fluff.
That’s the goal, right?
Instead of obsessing over opens, focus on what really counts—how much it costs to acquire a customer.
That’s your real win.
Rooting for you,
Steven