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Why Your Customers Really Come Back
Ever wonder why people actually show up at your business? Hint: It might not be what you think.
Steven Yen
June 30, 2024
Steven here.
Sarah owns a quaint coffee shop.
She poured tons of cash into advertising top-notch beans.
But guess what?
Her regulars aren't there just for the brew.
They crave the cozy vibes and chatty atmospheres.
Once Sarah tweaked her ads to highlight this.
BOOM!
more coffee lovers walked through the door, each telling friends all about their new hangout spot.
Many small business owners don't understand why their customers buy their products or services.
Spending money on ads without knowing what really hooks their customers.
Focus on the features they think are important, rather than listening to their customers' buying triggers.
Talk to your customers.
Listen closely.
What’s making your customers tick?
Leverage those insights, and let your customers tell you how to sell to them.
Rooting for you,
Steven