Coaching Business Running On Empty?

Easy steps to refill your coaching business's tank…

Author

Steven Yen
April 03, 2024

Hey, it’s Steven.

Running a coaching business without a reliable lead-gen system is like driving a Tesla without knowing where is the next supercharge station.

You're moving, but you're constantly anxious about when you'll unexpectedly come to a halt.

It's like going on a first date and talking only about yourself.

It might be interesting at first, but without engaging the other person, there's no connection or reason for them to stay interested.

Instead, coaches and consultants should focus on creating a dialogue that centers around their target market’s needs, challenges, and aspirations of their leads.

Acknowledge their Struggle

Begin by acknowledging the frustration and exhaustion that come with their challenges.

Let your audience know you recognize and understand the reality of their situation.

"We see the hard work you're putting in, the late nights, and the early mornings filled with tasks that seem to multiply. It's a tough journey, and it's okay to feel overwhelmed."

Empathize with Their Situation

Connect on a deeper level by reflecting their feelings back to them.

Use language that shows you're not just an observer but someone who understands and has possibly walked a mile in their shoes.

"Like you, we've felt the weight of growing demands, the pressure to do more with less, and the challenge of juggling everything without letting anything slip through the cracks."

Offer Hope and a Solution

Here, pivot towards the light at the end of the tunnel.

Transition into how your service or product provides a way out.

"But what if the struggle isn't mandatory? Imagine a world where your biggest challenges are managed with ease, where growth is exciting rather than exhausting. Our solutions are designed to transform your overwhelmed state into one of empowerment and efficiency."

Use Social Proof

Strengthen your message with real-life transformations.

"Don't just take our word for it—listen to those who've been where you are. Meet John, who doubled his client base without working weekends; Sarah, who streamlined her processes and found time for her passion projects; and Alex, whose business scaled up smoothly, thanks to our targeted approach. Their stories are not just testimonials; they're a testament to what's possible for you."

Create a Dialogue That Focuses on Their Needs

Shift the focus from what you're offering to what they need.

Engage them in a conversation that seeks to uncover their unique challenges and aspirations.

"Tell us, what does your ideal day look like? What are the hurdles stopping you from getting there? Let's talk about how we can remove those barriers together."

Call to Action

By weaving together acknowledgment of their struggles, empathy for their situation, offering tangible hope and solutions, and backing it all up with social proof, you're not just selling a service.

You're building a relationship founded on understanding, trust, and the promise of mutual success.