Boring content with low engagement? 

A spoonful of sugar makes the medicine go down…

Hey It’s Steven.  

Do you know this famous line by Mary Poppins? 

She's the magical nanny from the classic movie who makes everything better with a bit 

It is the secret behind engaging content marketing. 

Just like Mary uses a bit of sugar to make the meds more palatable, in marketing, wrapping your message in something sweet. 

People are drawn to what they want, not necessarily what they need. 

The trick? 

Serve them the delightful ‘sugar’ of what they want! 

Whether it’s a dream, an aspiration, or just plain fun. 

Then, subtly blend in the ‘medicine’—the essential products or services they need.

Imagine creating content that resonates on this level. 

You’re not just selling; you’re enchanting! 

 Your audience won’t just see what they gain from your product, but they'll feel a deep connection with you.  

Making them not only loyal customers but also passionate advocates for your brand.

Rooting for you, 
Steven