- How to Grow your Business
- Posts
- Blending into the background?
Hello there, it’s Steven.
Have you ever been in a concert, surrounded by thousands of fans, all waving glow sticks in the dark?
It's a sea of indistinguishable lights, blending into one another.
But what if, among those thousands, one light starts to pulse differently, changing colors, rhythms, daring to stand out?
If you want to carve out your spot at the top, you've gotta be ready to zig when everyone else zags.
See, the whole essence of being exceptional—what it really boils down to—is to become the exception to the rule.
Not just another Joe in the lineup.
When you choose to be exceptional, you become that pulsing light, capturing attention not by blending in, but by boldly being different.
And here's the kicker: you can't be both exceptional and just another face in the crowd, craving acceptance.
Those paths? They don't lead the same way.
So, you've gotta make a call.
What's it gonna be?
Rooting for you,
Steven