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The BIGGEST content mistake (and how to avoid it)
Want to know the biggest content mistakes that can attract a bunch of "tire kickers" to your site?
Steven Yen
June 06, 2024
It's actually pretty simple: giving away too much information up front.
Steven here.
Quick question.
When you're browsing the web and you come across a webpage with a huge block of text, what do you do?
You probably skip it and look for something else that's easier to digest.
Same thing happens to potential customers. If you give them too much information all at once, they get overwhelmed and are less likely to take action.
So, what should you do instead?
Break up your content into smaller chunks!
Instead of giving away all your valuable info in one go, create a series of posts or pages that cover different aspects of your topic.
This way, you can entice people to keep coming back for more information, rather than feeling overwhelmed and bouncing off the page.
For example, if you're selling a course on how to build a successful business, instead of giving away all the secrets in one go, create a series of blog posts that cover different aspects of the course.
This will help attract the right kind of visitors - ones who are interested in your message and are more likely to become paying customers.
Rooting for you,
Steven