Bank Account Rollercoaster?

Running a business can sometimes feel like riding a rollercoaster.

There are days when sales are happening, and we watch with excitement as our bank account grows.

Followed by the plunge days, with the bank balance dwindling at stomach-churning speed as expenses roll in. 

Managing cash flow isn’t just about keeping your business afloat from day to day.  

It's about understanding the rhythm of your industry and aligning your business's heartbeat with it."

Imagine your business is a surfer, and your industry's market cycle is the ocean. 

Some waves are small and easy to ride, representing the slower periods in your market. 

Others are massive and challenging, symbolizing those peak seasons or sudden opportunities for growth. 

The key to mastering this ride isn't just paddling hard; it's knowing when to paddle, when to stand, and how to maintain your balance.

Just as a surfer watches the ocean's rhythm to catch the perfect wave, you can study your industry's cycles to navigate the highs and lows of your bank account. 

By anticipating these changes and preparing for them, any business can go from “barely keeping the door open” to “swamped with sales and customers”. 

Rooting for you, 
Steven